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By: Pope Guilty

Looks like it didn't work out too well.

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By: Elmore

I played for a few hours today. Racist, no. Xenophobic, well pretty much yes. Capcom love to have a dig at America and like to use the Zombie genre to do it. Dead Rising was brilliant because it turned...

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By: Amanojaku

Capcom is worried about it, obviously, or they wouldn't have changed their fictional African nation to include a wide variety of random ethnicities. You're confusing "worried about racism" with...

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By: graventy

But they completely and utterly reject the supposition that this game will in any way cause them, or their friends, to become desensitized to racism. That's complete bullshit, they just don't realize...

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By: Sys Rq

Like 50 Cent?

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By: misha

It's not that Cole is a former athlete or what he says that we like (admittedly, all stereotypical) but that he is an indestructible badass.

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By: dunkadunc

Cole Train? Like John Coltrane? That's like.. awful.

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By: naju

it might have been a good idea to have a strong black character in the game--we are all fans of "Cole Train" from the Gears of War games Interesting example. I found Cole Train to be a stereotype. I'm...

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By: dunkadunc

Yes, and Midwestern Americans in Raccoon City >> WASPs >> Protestants by definition.

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By: Sys Rq

What racial content? It's a zombie game about an infection in the general populace. The last one was in Spain and you shot Spaniards. The new one is in Africa so you shoot Africans. Spaniards >>...

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By: misha

I talked to my boys yesterday, who are 15 and nearly 14, and both avid (maybe even rabid) gamers. I explained the concerns that Resident Evil 5 has racist overtones, that some are concerned it may even...

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By: slimepuppy

I'd be less nervous if my son killed hookers in that video game...

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By: kid ichorous

That kind of person will take a game full of faceless, genderless cyborgs and enjoy killing all the "fags and jews." Case in point: the level of discourse in multiplayer Starcraft.

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By: Bageena

Oh my Christ. I've been playing a bootleg copy of RE5 for the past week and it's totally, totally racist. I mean, you kill almost nothing but black zombies. I mean, I know your in Africa and there are...

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By: BrotherCaine

GamePro's take on most controversial videogame ads. I wish I could remember the controversial ad with the crouching half naked slave girl. Probably old hat now.

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By: Amanojaku

As Durhey points out, the rumors (which turned out to be accurate) outlining the co-op and characters in RE5 predate the controversy. The only concession to the furor (as far as I know) has been Capcom...

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By: bookwo3107

Okay, I totally see your point about catering to audiences that would enjoy being Chris Redfield shooting up blacks being completely creepy, however, I'd wager the majority of people that pick up RE5...

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By: kittens for breakfast

Okay, I deserved that. However, the people playing the game will be playing it for the narrative and not just experiencing it in a vacuum. The only people that can cry racism are the people that have...

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By: bookwo3107

kittens for breakfast Okay, I deserved that. However, the people playing the game will be playing it for the narrative and not just experiencing it in a vacuum. The only people that can cry racism are...

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By: turgid dahlia

It's not racist if some of your best friends are zombies.

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By: Durhey

was added after the fact to deflate the claims of racism No she wasn't. It's a co-op game, with two primary characters. It's just that the very first trailer only showed Redfield because Capcom didn't...

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By: Elmore

Good post. I like the way the marketing is focusing on the fact that the game is a survival horror and the enemies are ZOMBIES. The derail reminds me of the furore over Far Cry 2. Oh wait...

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By: cortex

Man, I wish the game was just out. None of this pre-release run-up is doing anything for me one way or the other.

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By: Ogre Lawless

Can't be no worse than this game-related marketing.

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By: Pope Guilty

RE5 also shows a black light-skinned mixed-race woman killing black men too, but that tends was added after the fact to deflate the claims of racism ftfy

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By: shakespeherian

if they wanted to promote the game they could have had a ton of people get dressed up as zombies and hand out flyers for the game at a mall or something. I swear marketing people are stupid sometimes....

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By: kittens for breakfast

No offense, kittens for breakfast, but when was the last time you played a video game? People don't kill in video games for points, they do so to progress in the story. RE5 makes it pretty clear that...

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By: Amanojaku

In the defense of this thread.... Oh, no complaint about the thread, just the derail. I was actually trying to find some other examples of "what were they thinking?" video-game marketing, like Sony's...

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By: Smedleyman

Does marketing go good?

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By: SaMaMedic

Kudos to Electronic Arts / The Marketing Team for having the guts to do this and grab an immense amount of publicity as a result..... I couldn't help but laugh at the sensationalised language in the...

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By: Mastercheddaar

Just a random thought here... if they wanted to promote the game they could have had a ton of people get dressed up as zombies and hand out flyers for the game at a mall or something. I swear marketing...

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By: Mastercheddaar

Anyway: the thread on this is STILL OPEN. In the defense of this thread.... it wasn't about the racism of RES 5. It was about wacky marketing schemes done by video game companies. RES 5 is having...

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By: Amanojaku

Maybe there would have been less of a backlash if a specific country was specified - Uganda, South Africa, Somalia, Sudan It actually *is* set in a specific a country, and a fictitious one at that. Is...

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By: straight

Part of the problem is that we've been so successful in turning overt racism into one of the few completely unacceptable things in our society (and that's a good thing, I argue), that its made...

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By: bookwo3107

No offense, kittens for breakfast, but when was the last time you played a video game? People don't kill in video games for points, they do so to progress in the story. RE5 makes it pretty clear that...

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By: doctorschlock

Can't you just go into Options and change the skin color of the zombies. Problem solved.

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By: DU

Wait, so anytime there is a depiction of a white person shooting people who have dark skin somewhere south of Europe it is racist? If you are planning to make such a depiction, I would definitely...

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By: doctorschlock

I thought those limbs tasted a bit rubbery. Crafty little buggers, aren't they?

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By: kittens for breakfast

ivory tower noun (idiom) A sheltered, overly-academic existence or perspective, implying a disconnection or lack of awareness of reality or practical considerations. I'm pretty sure most people in the...

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By: MrBobaFett

If we're allowed to include the game's past history as context, then why aren't we allowed to include the world's past history too? In that context, white men mowing down blacks in Africa is very,...

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By: DU

Right and my question is: What "reality" or "practical considerations" requires or allows developers to be racist?

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By: Cool Papa Bell

What else does the "ivory tower" comment mean other than "in the real world, sometimes you have to/can be racist"? ivory tower noun (idiom) A sheltered, overly-academic existence or perspective,...

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By: Mikey-San

While we're posting video game marketing that offends/offended people, here's the best game console commercial ever, and most people never got to see it.

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By: ericbop

still not as bad as this marketing promo

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By: Elmore

Can you be racist towards zombies?

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By: Pecinpah

Oh, man - I was wondering how long it would be before the hackneyed Bill Hicks horse got dragged out here. I'll agree that marketing/advertising is a vacuous, souless business, but please make your own...

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By: Ziggy Zaga

Part of the problem is that we've been so successful in turning overt racism into one of the few completely unacceptable things in our society (and that's a good thing, I argue), that its made...

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By: kid ichorous

I mean, what they are basically saying is "it's possible to substitute the race-based element to make this image non-racist, therefore the image is non-racist". Makes no sense at all. That's not what I...

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By: DU

What else does the "ivory tower" comment mean other than "in the real world, sometimes you have to/can be racist"?

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By: Cool Papa Bell

Where the rubber meets the road, sometimes you HAVE TO show a black man hanging from a noose in a tree. So, what were you saying about straw men back up earlier in the thread? ;-)

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